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We're a small, London based team, passionate about designing premium, statement styles for women who don't believe in dressing down. Our mission is to fill wardrobes with unique bold prints, modern tailoring and luxury fabrics: pieces you'll be excited to wear every day.

Behind the season: AW20

We've curated our latest collection to feature everything we stand for as a brand: powerful prints, noteworthy details and sharp designs that will be forever relevant. We look forward to seeing you wearing them!

– Charlotte, Buyer

Our signature styles.

Meet the pieces that are the DNA of our brand; confident prints, stylish dresses and tailoring that looks fantastic in and out of the office.

Leopard Print

If there's one thing you need to know about us, it's this: We love leopard print. You'll find sophisticated styles in this iconic print, reimagined with a Damsel twist, every season.

Modern Tailoring

We believe great suiting should be sharp, stylish and always versatile. We design all our tailoring to be worn both as a set and separately, effortlessly complementing the rest of your wardrobe.

Statement Dresses

There's nothing quite like the power of the perfect dress. We draw inspiration from the catwalk and use colour and print to create standout styles that will become your go-to staples.

Meadowhall Store.

Our store in Meadowhall shopping centre, Sheffield is now open. Come and see our brand new styles in real life and find your next favourite dress.

Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel.