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We're a small, London based team, passionate about designing premium, statement styles for women who don't believe in dressing down. Our mission is to fill wardrobes with unique bold prints, modern tailoring and luxury fabrics: pieces you'll be excited to wear every day.

Behind the season: SS21

Our latest collection was designed with the new world in mind, whilst still being unapologetically Damsel. Featuring power pieces that will stand out on your video calls, statement styles that will give you a much-needed mood-boost and sharp tailoring that will be forever relevant.

– Charlotte, Buyer

Our signature styles.

Meet the pieces that are the DNA of our brand; confident prints, stylish dresses and tailoring that looks fantastic both on and off-duty.

Leopard Print

If there's one thing you need to know about us, it's this: We love leopard print. You'll find sophisticated styles in this iconic print, reimagined with a Damsel twist, every season.

Modern Tailoring

We believe great suiting should be sharp, stylish and always versatile. We design all our tailoring to be worn both as a set and separately, effortlessly complementing the rest of your wardrobe.

Statement Dresses

There's nothing quite like the power of the perfect dress. We draw inspiration from the catwalk and use colour and print to create standout styles that will become your go-to staples.

Meadowhall Store.

Due to the latest government guidelines, our Meadowhall store has been temporarily closed. However, you can still shop online with us 24/7 with confidence and extended returns.

Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel. Always Empowering. Always Exclusive. Always Damsel.