It looks like you're in United States.

If we got it wrong, please pick your country and language below

In a time where we’ve only been wearing 10% of our wardrobe, our SS21 collection is giving you permission to dress up!

Replace your conventional styles with zoom-ready pieces in bold shades and designs that are unapologetically Damsel. Find your style statement.

Shop New Season

Take a closer look

Adding the smallest of details can make all the difference to a style. For fans of frills, embellishment and utility-inspired features, see our latest collection of tops. Perfect for keyboard dressing and an overall good mood.

Shop from the waist up

Frill seeker

Coming Soon

Frill seeker

Designed in our favourite figure-hugging fit, this denim-look dress is accented with confident femininity through an exposed zip front and contrast stitch frills. A style statement for those unafraid to speak their minds.

Shop New Dresses

Dress code:
smart/casual

Our approach to dressing has changed so much in the last year, but there’s a certain je ne sais quoi quality about a stylish top and jeans combo to get you through the day ahead.

Shop Tops   Shop Trousers

Abstract thought

An effortless day dress meets with a new and distinctively Damsel print. The clashing abstract pattern juxtaposes the silhouette’s fluidity, softened by a playful peplum hem. Just pair with your favourite boots.

Shop Aveline Dress